History
“If I win this hole, I get Ace Printing and if you win, you get Anderson Mailing.”
- Mark Anderson to Mark Lawrence 4th hole, O’Donnell Golf CourseOn January 1st, 2006, Ace Printing and Anderson Mailing merged to create the largest commercial print and direct mail firm in the Coachella Valley, Ace Direct.
The two companies were a perfect strategic fit.
A respected and trusted industry leader with over 25 years experience, Ace Printing was known for its exceptional quality, superior color management, and die-hard dedication to cutting-edge print technology and innovation. On the other hand, Anderson Mailing was known for its direct mail marketing expertise, targeted list and database solutions, and strong command of the USPS postal regulations.
The merger led to the investment of the iGen Xerox digital press, clearly the next generation of print and mail technology. The iGen not only produces superior full color digital printing that rivals offset quality, but it offers Personalization and Variable Data Printing (VDP).
According to Mark Anderson, Partner and Vice-President of Marketing, “VDP gives us the ability to create database-driven custom text and graphics to produce relevant one-to-one marketing. In direct mail, the more relevant the mail piece, the greater the response. It is exciting to be on the forefront of this emerging technology.”
Today, our product line includes premium offset and digital printing, complete mailing services, full color personalization and variable data printing, database management and targeted list selection, and web-based response tracking.
“We are always looking ahead to see what our customers’ needs will be and how we need to be positioned to serve them. We’re excited about our newly expanded product line. We are a much different company than we were a year ago” states Mark Lawrence, Partner and CEO.
If you are searching for comprehensive quality solutions for your print and mailing needs call AceDirect, the company to call when you THINK, PRINT, and MAIL.
As for who won the hole? Two Birdies. A win-win for both companies.